Why Disney Put Their Disney+ Day Footage Behind A Paywall
As part of its Disney+ Day on Friday, Disney released first looks for several of its upcoming series — all behind a paywall. The event unveiled new footage for the likes of Moon Knight, She-Hulk, and Ms. Marvel, which could only be accessed by Disney+ subscribers. However, the trailers quickly leaked on social media platforms, essentially voiding Disney's initiative to entice people to pay for the content.To get more disney updates, you can visit shine news official website.
Disney marketed Disney+ Day as a celebration of the streaming service's two-year anniversary, releasing titles like Shang-Chi and the Legend of the Ten Rings and Jungle Cruise on Disney+ at no extra cost to subscribers in addition to the teaser trailers. Disney also tacked on a promotion granting new and returning subscribers the opportunity to pay $2 for their first month instead of the standard $8 fee. First-look stills for Marvel's Secret Invasion and a sizzle reel for the Star Wars spinoff series Obi-Wan Kenobi were also part of Disney+ Day's reveals.
In a move surely intended to draw new subscribers, Disney took an unnecessary gamble by masking all of its newly released trailers behind a paywall. Due to the restriction, Disney's social media accounts were bizarrely lacking in promotion concerning the reveals, which soon appeared on Twitter, Instagram, and other platforms. Since both subscribers and non-subscribers eventually gained access to the content in some way or another, Disney's attempt to build up its streaming service completely fell flat.
The problem with Disney+ Day's paywall lies in the simple fact that the strategy was never going to work because people don't subscribe to streaming services to watch trailers; rather, they subscribe to watch the shows themselves. Thus, how could Disney motivate people to subscribe to watch these new shows if the trailers are exclusively limited to subscribers? Instead of paying to view the new content, people are much more inclined to scour social media in search of leaks — which proved an effortless task on Friday. As a result, the limitation undermined enthusiasm for Disney's reveals, as people had to wait and search for the trailers across the internet. Disney's supposedly momentous occasion became much less of a mainstream event in turn since the footage was readily available elsewhere for free.
It's uncertain whether Disney will correct this colossal error as it prepares to unveil new previews for its series in the future. Its Disney+ Day misstep reflects Disney's larger mishandling of the platform's content output. Two years on from the streaming service's launch, Disney needs to get it together because it's not doing itself any favors by restricting access to material that is meant to promote its content and generate excitement around its upcoming releases.